The billion-dollar CBD industry gets the non-high treatment

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A pair of husband and wife team have built their own version of the site devoted to all things CBD.

Edwards Dou, who ran a beauty and hair care online company’s, and Tiffany Chheng, a former banker, this week launched Sedona Herb (named after a resort city of Arizona), a retail site geared toward customers’ with the needs of alternative solutions to help with sleep, alleviate pain and anxiety and loaded with skincare products, menstrual pain relief oils, tinctures, edibles and pets products. The products contain CBD (Cannabidiol), made from a non-intoxicating compound found in hemp, a variety of the cannabis plant said to alleviate chronic pain, anxiety, inflammation and insomnia, among other conditions. (CBD, unlike the THC in cannabis, doesn’t get you high.)

CBD 101 – The Basic of Cannabidiol

Edwards says they designed the site with products selection in mind. “I felt like there was a lack of sophistication in the cannabis space,” he said.

With the CBD market slated to reach nearly $2 billion by 2022, according to New Frontier Data, the buzzy ingredient continues to grow increasingly ubiquitous as it appears in cocktails, at coffee shops and restaurants, in spa treatments, and even on room-service menus.

President Trump last month signed the $867 billion farm bill, which allows states to legally produce the hemp plant, from which CBD can be extracted. But despite hemp legalization, the FDA still largely considers CBD products illegal to add to food or health products without approval from the federal agency, since products have not been clinically proven to be safe or effective.

Weeding out the junk from the good stuff is where Edwards and Tiffany came in. They wanted to tap in to the canna-curious consumers, giving their classier CBD experience while educating them on the products and their potential uses.

More on CBD: Hemp is now legal. That’s huge for the CBD industry.

The “cannabis apothecary,” as the website calls it, contains products ranging in price from a $9 CBD hydrating lip balm to the $249, a tincture that claims to help with sleep and anxiety management. In true, Edwards and Tiffany say they tried some of the products themselves before putting them on the site. Product labels include ingredients, CBD content, serving size and instructions on use or consumption.

Dr. Junella Chin, an integrative cannabis physician based in New York, said her recommended dosage of CBD is between 15 to 20 mg per day, and suggested spacing out doses a few times a day instead of taking them all in one shot. For beauty and wellness products like lotions, lip balm or skincare, 5 mg of CBD is a safe and effective dose, she said.

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CBD Oil from Sedona Herb

“You can take it [CBD] every day. Some patients do it three times a week; some patients do it during their cycle or after they workout,” Chin said. “For pain relief, I like to use a tincture because you can control the dosage. If it’s a gel cap or an edible, it’s very hard to cut the dose in half and be exact.”

While Chin, a medical cannabis expert at CannabisMd, says there’s no danger of overdosing on CBD, it does have its side effects.

“You can certainly overconsume,” she said. “Let’s say by accident you took the whole tincture bottle and downed it like a shot — you would just feel very uncomfortable. You might have heart palpitations; you might vomit, but your heart and lungs are intact.”

“Everyone is jumping on the bandwagon because it [CBD] has great benefits with little risks, but don’t trust every company — I always put in the caveat you have look for a good company,” Chin said. “Hemp extract doesn’t correlate to CBD.”